AI works. Your organization has to figure out how to use it.
After years of AI vendors overpromising, most leadership teams are stuck — skeptical of the tools, under pressure to have a plan, and burned by promises that didn't deliver. And that’s on top of day to day business.
There’s a catch though.
The technology is good now. This is a pivotal moment. The companies that figure out adoption will operate in a fundamentally different reality than those that don't.
The gap is no longer technical. It's organizational.
Not a vendor. Not an agency.
Vendors want to sell you their tool, but you may not have the right skills in-house to even make use of it.
Agencies want to run your business indefinitely.
Neither has an incentive to make you self-sufficient.
That’s what we are built to do.
traction leadership
Founder
Nate has spent more than 15 years in Product Management roles spanning SaaS, consumer apps, and internal tooling.
He has deep expertise in Marketing, Ecommerce, and general Data/Analytics.
He has extensive experience working with Engineering, Data Science, both Product and Brand Design, as well as operators in every business function.
He has worked across nearly every type of internal business automation including creative production, marketing, customer support, analytics, and finance.
He operates at the C-suite and Board levels, but also does hands-on-keys work.
He began focusing on AI implementation work in 2025 when it became clear actually-useful AI tools were about to change what it meant to run a business and shifted to fractional and consulting work in 2026.
Past roles include
Head of AI, Jack Archer (men’s apparel DTC)
Google, YouTube Ads
Multiple Venture-backed startups including OpenStore
Fractional PM work for 0-1 startups