AI works. The gap is know-how.
After years of AI vendors overpromising, many leadership teams are stuck — skeptical of the tools, under pressure to have a plan, and burned by promises that didn't deliver.
And that’s on top of day to day business.
But the technology is good now. This is a pivotal moment.
Not a vendor. Not an agency.
This is too important to outsource.
Vendors want to sell you a tool.
Agencies want to run your business indefinitely.
Neither has an incentive to make you self-sufficient.
That’s what we are built to do.
traction leadership
Founder
Nate has spent more than 15 years in Product Management roles spanning SaaS, consumer apps, and internal tooling.
He ran brand automation development at OpenStore for 3 years and has deep expertise across the full stack of ecommerce functions: creative production, marketing, customer support, analytics, finance, supply chain, etc.
He operates at the C-suite and Board levels, but also does hands-on-keys work.
He began focusing on AI implementation work in 2025 when it became clear actually-useful AI tools were about to change what it meant to run a business and shifted to fractional and consulting work in 2026.
Past roles include
Head of AI, Jack Archer (men’s apparel DTC)
Google, YouTube Ads
OpenStore, Brand Automation PM
Fractional PM work for 0-1 startups