AI works.
The gap is know-how.
Leadership teams are stuck — skeptical of the tools, under pressure to have a plan, burned by promises that didn't deliver.
And that’s on top of day to day business.
You need expert help.
Not SaaS.
Not an agency.
This is too important to outsource.
Saas companies want to sell you a tool you pay for forever.
Agencies want to run your business indefinitely.
Neither has an incentive to make you self-sufficient.
That’s what we are built to do.
traction leadership
Founder
Nate has spent more than 15 years in Product Management roles spanning Ecommerce, SaaS, consumer apps, and internal tooling.
He ran brand automation at OpenStore for 3 years and has deep expertise across the full stack of ecommerce functions: creative production, marketing, customer support, analytics, finance, supply chain, etc.
He operates at the C-suite and Board levels, but also does hands-on-keys work.
He began focusing on AI implementation work in 2025 when it became clear actually-useful AI tools were about to change what it meant to run a business.
Past roles include
Head of AI, Jack Archer (men’s apparel DTC)
Google, YouTube Ads
OpenStore, Brand Automation PM
Fractional PM work for 0-1 startups